The bank holidays are nearly upon us and we’ve got a Super S&S Spring Sale (yep, that’s a lot of S’s!) on all our 100% merino wool chunky yarns. Bag yourself a bargain now before they’re all gone! Our short bamboo needles are also on sale at £6 too. The question is, what will you knit with it?

Shop: www.stitchandstory.com




Selvedge Magazine are holding their annual Spring Fair at Chelsea Old Town Hall and Stitch & Story  will be among the crowd and craftsellers. We will be holding exclusive discounts (up to 40% off all our knitting wares) so come along for all the fun of the fair! There will be a good mixture of jewellery, textiles and prints all created by individual designer-makers - perfect for all your craftsy needs. Tickets are as follows:
1 Day admission: £5
Both days admission: £7.50 Friday Evening Reception (Press) - £10.00Book here.
See you there! x

Selvedge Magazine are holding their annual Spring Fair at Chelsea Old Town Hall and Stitch & Story will be among the crowd and craftsellers. We will be holding exclusive discounts (up to 40% off all our knitting wares) so come along for all the fun of the fair! There will be a good mixture of jewellery, textiles and prints all created by individual designer-makers - perfect for all your craftsy needs.

Tickets are as follows:

1 Day admission: £5

Both days admission: £7.50 
Friday Evening Reception (Press) - £10.00

Book here.

See you there! x


Last month, Stitch & Story took a trip to Cambridge to host a knitting workshop at Nordesign, one of our new stockists. We had such a lovely time knitting away with tea and ice-cream, we just didn’t want to leave! For those of you who’ve not heard of Nordesign, it’s a beautiful, Scandinavia-inspired lifestyle store selling throws to crockery, to fashion and accessories. Most notably is their huge Marrimeko range and I had to tear myself away or else the train ride home would have been a very heavy one!


Our knitting workshop was set up in their cafe part of the shop. As many of our knitters already knew the basic knit and purls, we decided to teach the drop stitch and slip stitch technique and for those of you who had missed out on our class, I thought I’d share with you the latter one. It’s a very simple pattern which adds texture into the work - as shown in our new Cynthia Jumper (out now!). The technique works by not working a stitch for 3 rows so that it becomes elongated. By alternating where they go, it also creates depth.

Here’s how:

Note: if you’re unsure how to make a slip stitch, watch our online tutorial here for help.

Abbreviations
K - knit
P - purl
ss1 - slip 1 stitch

Cast on 12 stitches

1st Row: * k3, ss1, repeat from * to end.
2nd Row: * ss1, p3, repeat from * to end.
3rd Row: * k3, ss1, repeat from * to end.
4th Row: Purl to end.
5th Row: k1, ss1, * k3, ss1, repeat from * to end.
6th Row: p2, * ss1, p3, repeat from * to end.
7th Row: k1, ss1, * k3, ss1, repeat from * to end.
8th Row: Purl to end.

Repeating row 1-8 gives a elongated slip stitch as shown in the below Cynthia Jumper (grey panel).


We’re delighted to tell you our new S&S stockist, The Village Haberdashery, is now currently stocking all six colours of our scrumptious S&S The Chunky Wool yarn! Founder, Annie Barker offers classes and supplies for modern knitting, stitching and patchwork in her West Hampstead shop. Her love for products that offer a modern spin on traditional crafts means The Village Haberdashery is the ultimate go-to place for all things craftsy and you won’t be disappointed! There is so much fabric to choose from, as well as a wide selection of organically sourced yarns. Why not take a look and treat yourself to something or perhaps even take up a class in needlework?

The Village Haberdashery
47 Mill Lane,
London,
NW6 1NB


Our lovely stockist, Knit with Attitude, in Stoke Newington have displayed our knitting kits beautifully. They’re currently stocking our 100% bamboo knitting needles and a range of jumper and scarves kits - why not give them a visit if you’re nearby? 

www.knitwithattitude.com


Story Time
Have you seen our lovely feature in Knit Today, March issue? Our mission is to make sure knitters make the connection between a stress-free knitting experience and the creation of an authentic, wearable product. Why not give it a go and try one of our knitting kits?

Shop: www.stitchandstory.com

Story Time

Have you seen our lovely feature in Knit Today, March issue? Our mission is to make sure knitters make the connection between a stress-free knitting experience and the creation of an authentic, wearable product. Why not give it a go and try one of our knitting kits?

Shop: www.stitchandstory.com


Deserts and knitting = the perfect combo! Our knitting class in Nord came with Elderflower Sorbet and Coffee ice-cream! #inlove

Deserts and knitting = the perfect combo! Our knitting class in Nord came with Elderflower Sorbet and Coffee ice-cream! #inlove


Wool you be mine? We’re feeling a bit generous as it’s getting closer to Valentine’s day and we have 2 Luca Pom Knit Kits to give away! Simply enter your details over at Let’s Get Crafting magazine who are sponsoring the campaign and you could be the lucky person! Enter here.

You can also shop our entire range on our website: www.stitchandstory.com and for all orders placed this week, we will include a free personal message, S&S stamped and sealed! Simply enter your personal message on the checkout page. Shop now!


Calling all gift shops, curators, bloggers and retailers: Our first trade show is nearly upon us and we’re quite excited! We’ve got a few great stand ideas and our preparations are well underway. If you’d like to book an appointment to see us, please get in touch: hello[at] stitchandstory[dot]com.
If you are a trader and would like to visit the show for free, get in touch and we’ll be more than happy to send you free tickets to the show.
Top DrawerEarls Court London12th - 14th January 2014

Calling all gift shops, curators, bloggers and retailers: Our first trade show is nearly upon us and we’re quite excited! We’ve got a few great stand ideas and our preparations are well underway. If you’d like to book an appointment to see us, please get in touch: hello[at] stitchandstory[dot]com.

If you are a trader and would like to visit the show for free, get in touch and we’ll be more than happy to send you free tickets to the show.

Top Drawer
Earls Court London12th - 14th January 2014


Happy New Year! We hope you had a festive Christmas and enjoyed all the food and merriment. If you happened to have bought a copy of Mollie Makes in December, you’ll know we’ve had a little mention on our top seller, Luca Pom Hat Kit! It was certainly a great way of rounding up a very busy first year and we’re super chuffed about the caption, too, paying homage to our designs always makes us smile! =)


A lovely feature on Stitch & Story’s founders’ Jen Chan and Jen Hoang by Blogster: The Boulevardiers. Here’s a snippet of our Q&A with them:

Who’s Stitch and who’s Story in your duet? 
Our name doesn’t represent anyone but rather, an idea. Knitting is a way of embedding our creations with emotions and memories i.e. on all the careful time spent crafting; the cakes and coffee accompanied with curious minds; and the victory of finishing your hand-knitted item, quirks and all! We want every knitted project to be meaningful, whether it’s for gifting or for yourself – there’s just a great sense of achievement in having knitted an item yourself and that adds to the richness of stories behind handmade products and thus, every ‘stitch‘ knitted builds a ‘story‘…!
Knitting…how come it’s now fashionable?



Like other recent boom in household crafts such as baking and sewing, the return to needles and yarn has been seen as a wider backlash against the superficiality of modern life. While manufactured goods can be functional, durable, beautiful, even inspiring, the very fact that they are mass-produced makes them disposable. In its uniqueness, a handmade item such as a knitted item carries the imprint of its creator. The very fact that you’ve made it means no one else will be wearing the same thing as you!

Read more over at: http://hit-bag.com/2013/12/12/stitch-and-story-the-rockn-roll-duet-of-knitting/

A lovely feature on Stitch & Story’s founders’ Jen Chan and Jen Hoang by Blogster: The Boulevardiers. Here’s a snippet of our Q&A with them:

Who’s Stitch and who’s Story in your duet? 

Our name doesn’t represent anyone but rather, an idea. Knitting is a way of embedding our creations with emotions and memories i.e. on all the careful time spent crafting; the cakes and coffee accompanied with curious minds; and the victory of finishing your hand-knitted item, quirks and all! We want every knitted project to be meaningful, whether it’s for gifting or for yourself – there’s just a great sense of achievement in having knitted an item yourself and that adds to the richness of stories behind handmade products and thus, every ‘stitch‘ knitted builds a ‘story‘…!

Knitting…how come it’s now fashionable?


Like other recent boom in household crafts such as baking and sewing, the return to needles and yarn has been seen as a wider backlash against the superficiality of modern life. While manufactured goods can be functional, durable, beautiful, even inspiring, the very fact that they are mass-produced makes them disposable. In its uniqueness, a handmade item such as a knitted item carries the imprint of its creator. The very fact that you’ve made it means no one else will be wearing the same thing as you!

Read more over at: http://hit-bag.com/2013/12/12/stitch-and-story-the-rockn-roll-duet-of-knitting/


Tis the season to be jolly…and learning a new craft! If you’re stuck on what to gift your loved ones this Xmas, why not choose something different such as a knitted scarf, hat, or jumper? Learn to knit with Stitch & Story with online video tutorials and knit kits.

Which colour will you choose this Xmas?


Make your own hat with our knitting kits and online tutorials! Beat the cold this winter with our super cute two-toned beanie hat. Easy to knit up, Stitch & Story’s Luca Pom hat has a swirl pattern and is the perfect throw-on hat to keeping warm! You’ll have a woolly hat to wear in no time and the contrast big pom-pom adds a touch of fun.

level: easy +

Each kit includes:

  • 1 x 100g S&S The Chunky Wool (100% merino wool)
  • Contrast yarn for pom-pom
  • 12mm bamboo knitting needles
  • Luca Pom Hat pattern
  • Sewing needle
  • Basic knitting instructions
  • Re-useable Kraft bag to store all your knitting gear

Get yours in-store at 213 Piccadilly Circus or online at: Stitch & Story.


Stitch & Story with Popup Britain

For one week only Stitch & Story have popped up at 213 Piccadilly Circus with our DIY knit kits and wool. You can find us right in the heart of the hustle and bustle of Piccadilly Circus, Central London, until 4th December. Come for a spot of Xmas shopping and crafting! Trading amongst 9 other fab start-up companies in design, fashion, and giftware, there’s much to browse. We’re also holding a drop-in knit sesh so if you’d like to learn to knit in time for Xmas, come and speak to Jen & Jen in-store!